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, ,   , "", , Centre of  Comparative Laboure Studies (University of Warwick).

XIX-XX . . . . XIX . () . . . . . . . . . : , " ". " " (Belk: 58). 1902 . 1920- - 1930- . , , (marketing scholars), . 1930- . - "Journal of Marketing" - (economics). " " 1950- . . . , 1920- - 1930- . (Lazarsfeld) (Belk: 58).

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